Pricing
What field sales software really costs
Four tiers — and every price on this page. You pay for what your team actually runs: Basis €39, Plus €59, Pro €79 net per active user per month on annual billing.
Managers and field reps cost the same. Monthly plan: cancel monthly (30 days’ notice to month-end); annual plan: 12-month term — start free it without a credit card, and no sales call.
EU hosting FrankfurtDPA pursuant to Art. 28 GDPRMonthly: 30-day cancellation noticeNo credit card needed
The tiers at a glance
Billed yearly: twelve-month term, the monthly price times twelve as one yearly amount — nothing is rounded.
Free
€0/ user / month net
500 reports per month · 1 photo per report
If you still document store visits on paper or in Excel.
Everything documented — instead of typed up in the evening.
Start for free
No credit card, no minimum term.
- Your own report templates
- Customer base via Excel
- Coverage and overdue customers
- Weekly and route planning
For the field team: Finished on site, offline
Basis
€39/ user / month net
billed as €468 net per user per year
If one photo per report is no longer enough and the whole team works with it daily.
No cap — and analyses of your own.
- Unlimited reports and photos
- Filter and export analyses
- Shelf photos, all outlets
- Tasks and follow-ups
For the field team: Sales documents on tablet
Plus
€59/ user / month net
billed as €708 net per user per year
If you run products, listings and orders inside the visit.
The shelf in numbers — and over time.
- Distribution points and gaps
- Article and customer analyses
- Listings with inheritance
- Product master with EAN
For the field team: Order taken on site
Pro
€79/ user / month net
billed as €948 net per user per year
If conditions and promotions decide your result.
Not just what happened — what it achieved.
- Customer conditions, effective prices
- Promotions and their rounds
- Retail prices, cost-benefit
- All 13 analyses
For the field team: Customer price on screen
In preparation
Ultra
Price is still being determinedFor organisations growing beyond these tiers: ERP integration (e.g. automated order export), a multi-client model for sales agencies, and — for manufacturers — the integration of external sales agencies and hybrid sales structures.
Talk to us: info@aussendienstapp.deYou start free on the Free tier. The higher tiers we set up together with you — write to info@aussendienstapp.de.
Four tiers. Every price in the open.
You pay for what your team runs.
Basis €39, Plus €59, Pro €79 net per active user per month on annual billing.
Managers and field reps pay the same in every tier. Monthly plan: 30-day cancellation notice to month-end; annual plan: 12-month term. No hidden costs.
Monthly plan: cancel monthly (30 days’ notice to month-end); annual plan: 12-month term (cancellation notice there: one month to the end of the term). No hidden costs.
All prices are net prices excl. applicable VAT (target audience: B2B).
All your data is retained — moving from Free to a subscription and on every tier change.
What does field sales software cost?
Außendienstapp costs €39 net per active user per month on Basis, €59 on Plus and €79 on Pro when billed annually — on monthly billing €59, €79 and €99per user per month. The market range is wide — from lightweight capture tools to enterprise suites with five-figure rollout projects. Basis covers customers, visit reports with photos, planning and routes; Plus adds product master data, in-visit order capture, listings and shelf checks; Pro adds conditions, promotions and the Pro analytics. Monthly plan: cancel monthly (30 days’ notice to month-end); annual plan: 12-month term. The Free tier is permanently free and needs no credit card.
Four tiers, every price visible
Basis €39, Plus €59, Pro €79 net per active user per month on annual billing. Managers and field reps cost the same. No licence matrix, no volume tiers — every price for Basis, Plus and Pro is on this page.
No hidden costs
The monthly price of your tier is the total price — the only variable is how many active users you have.
What drives the price up elsewhere
Field sales software typically gets expensive through implementation consulting, contract lock-in, and prices you only learn after a meeting. On Basis, Plus and Pro we avoid consulting projects and hidden prices; an annual commitment only applies if you pick the annual plan yourself.
Examples
What does Außendienstapp cost for your team?
Three typical setups. All amounts are net monthly totals excl. VAT; the annual billing figure is shown in brackets.
3 users · Basis
1 team lead + 2 field reps
€117 / month net
billed as €1,404 net/year · monthly billing: €177/month
Documenting visits, planning routes, following up on tasks — the core, without product and condition management. Typical for regional manufacturers and young brands.
6 users · Plus
1 manager + 5 field reps
€354 / month net
billed as €4,248 net/year · monthly billing: €474/month
The standard case in grocery and drugstore retail: product master data, listings, shelf checks and orders all run inside the visit — including the analytics for them.
10 users · Pro
10 external field reps
€790 / month net
billed as €9,480 net/year · monthly billing: €990/month
One login, multiple clients, separate figures. Teams that maintain conditions and effective prices and steer promotions in cycles need the top tier.
Why four tiers — and why every price is on this page
The promise was never "a single price". It was: for every bookable tier, you see the price before you have to talk to anyone. Enterprise suites have tiers too — they just hide the numbers behind a sales call. We have tiers and we show them: €39, €59 and €79 net per active user per month on annual billing.
The reason for the tiers is simple. A team that documents visits and plans routes does not manage channel conditions or promotion cycles. Charging it the same as a team running the full product and pricing apparatus would be dishonest. You pay for what you run — and the line between tiers is something you can read, not something you negotiate.
What has not changed: no quote you have to request just to learn the price — every figure is on this page. Monthly plan: cancel monthly (30 days’ notice to month-end); annual plan: 12-month term. You can start without us: Free is permanently free and needs no credit card. For Plus and Pro we talk first — not as a hurdle, but because product data, listings and conditions only prove themselves on your own data. If your team grows beyond 20 people or you have specific requirements (custom hosting, SSO, individual onboarding), we sort that out by email rather than inventing a fourth tier.
Why this matters to us: the team behind Außendienstapp comes from FMCG field sales itself and knows the frustration of opaque quotes and multi-week onboarding — first a meeting, then a number you cannot compare with anything. The product is built in Düsseldorf; if you have a question about which tier fits, you get an answer from someone who has done the work in the field.
What each tier includes
Feature comparison across the four tiers
The core — customers, visit reports with photos, scheduling and route planning, and offline capture — is included in every tier, Free included.
| Feature | Free 0 € | Basis 39 € | Plus 59 € | Pro 79 € |
|---|---|---|---|---|
| Aufgaben und WiedervorlagenOffene Punkte am Kunden festhalten, terminieren und beim nächsten Besuch automatisch wieder vorlegen. | not included | included | included | included |
| PLZ-Gebiete und Gebiets-TourenKunden über Postleitzahlen festen Gebieten zuordnen und Gebiete einzelnen Außendienstlern zuweisen. | not included | included | included | included |
| Handelshierarchie und KundenzuordnungKunden unter Handelskette, Region und Schiene einordnen — die Grundlage für Vererbung und Auswertung über die ganze Kette. | not included | included | included | included |
| VerkaufsunterlagenPreislisten, Datenblätter und Präsentationen zentral ablegen und dem Außendienst direkt im Besuch bereitstellen. | not included | included | included | included |
| Foto-GalerieAlle Besuchsfotos gebündelt durchsehen, gefiltert nach Kunde, Zeitraum und Berichtsvorlage. | not included | included | included | included |
| Auswertungs-CockpitDie Entwicklung des Teams über Zeit, Gebiet und Handelskette in einer Ansicht statt in einzelnen Berichten. | not included | included | included | included |
| Besuchs-AuswertungBesuchsfrequenz, Kundenabdeckung und Erfüllungsgrad je Außendienstler und Gebiet nachvollziehen. | not included | included | included | included |
| ProduktstammArtikel mit EAN, Marke, Gebindegröße und Grundpreis zentral pflegen — inklusive Excel-Import. | not included | not included | included | included |
| Bestellerfassung im BesuchBestellungen direkt beim Kunden aufnehmen, unterschreiben lassen und als PDF per Mail versenden. | not included | not included | included | included |
| ListungenFühren Sie je Handelskette, Schiene oder Markt, welche Artikel gelistet sind — mit Vererbung über die Hierarchie. | not included | not included | included | included |
| Regalcheck & DistributionBestand, Platzierung und Marktverkaufspreise direkt im Besuchsbericht am Regal erfassen und über die Zeit vergleichen. | not included | not included | included | included |
| Artikel-AuswertungWelche Artikel laufen wo — Distribution und Entwicklung je Produkt. | not included | not included | included | included |
| Bestands-AuswertungBestandslücken und Out-of-Stock-Situationen über alle Märkte hinweg erkennen. | not included | not included | included | included |
| Platzierungs-AuswertungZweitplatzierungen und Aktionsflächen nach Markt und Zeitraum auswerten. | not included | not included | included | included |
| Regalplatzierungs-AuswertungDie Distributions-Matrix über Ketten, Regionen und Schienen — welcher Artikel wo geführt wird und wo die Lücken sind. | not included | not included | included | included |
| NR-TrackingNeuartikel-Rotation gezielt nachverfolgen, statt sie im Gesamtbericht zu suchen. | not included | not included | included | included |
| Kunden-AuswertungBesuchs- und Umsatzentwicklung je Kunde, filterbar nach Gebiet und Kette. | not included | not included | included | included |
| Konditionen & EffektivpreiseListenpreise, Kosten und Kanalkonditionen zentral pflegen — Außendienstapp rechnet daraus den Effektivpreis und zeigt ihn dem Außendienstler direkt im Besuch an. | not included | not included | not included | included |
| Aktionen planen & erfassenAktionszeiträume mit Ziel-Märkten planen, die Teilnahme je Markt im Besuch erfassen und den Durchgang nachhalten. | not included | not included | not included | included |
| Aktionen auswerten (Durchgänge)Aktionsdurchgänge nach Beteiligung und Ergebnis auswerten — welche Aktion in welchem Markt wirklich gelaufen ist. | not included | not included | not included | included |
| Verkaufspreis-AuswertungMarktverkaufspreise über Ketten und Regionen hinweg vergleichen. | not included | not included | not included | included |
| Kosten-Nutzen-AnalyseAufwand je Besuch gegen das Ergebnis stellen und Einsatz danach steuern. | not included | not included | not included | included |
| Executive Summary (Export)Die verdichtete Management-Sicht auf alle Kennzahlen — als Datei zum Weitergeben, erzeugt aus der Auswertung. | not included | not included | not included | included |
Prices are net, per active user per month.
Feature rows and tier assignment are read directly from the system that unlocks the features. Feature names mirror the product UI, which is German.
FAQ
Frequently asked questions about pricing, billing & licenses
More about Außendienstapp
All features at a glance
Template builder, photo documentation, manager dashboard, route planning — and what sits in which tier.
Security & data protection
EU hosting, GDPR compliance, encryption, DPA — what protects your data.
Field sales management (German)
How modern FMCG teams centralize tours, reports, and KPIs in one system.
Field sales app for grocery retail (German)
Listing tracking, ECR-oriented store checks, branch tours.
Field sales app for FMCG (German)
Distribution checks, promotions, shelf-level competitor monitoring.
Digitizing visit reports (German)
From WhatsApp-photo chaos to structured reports — typically in under 2 minutes.
More than 20 users or custom requirements? info@aussendienstapp.de
No credit card
Start for free
Start free — no credit card, no minimum term. Typically up and running in one to two hours.