The field sales app for FMCG & grocery retail teams
Your field sales, easy to
Visit reports, photo documentation and team overview — in one mobile app. Built for grocery retail field teams and independent sales agencies in the DACH region.
Note: the product interface is currently available in German. Free plan, no credit card required.
Desktop & laptop iPad iPhone
EU hosting in FrankfurtTLS encryption & AES-256 at restDPA under Art. 28 GDPRSecurity & data protection in detail
Does this sound familiar?
Außendienstapp solves exactly these three problems — no consultants, no training sessions, no IT department. You are typically up and running in about 30 minutes.
There is a better way.
No idea what my team did today.
Visit reports arrive via WhatsApp — if at all. You have no structured overview of what your field sales team is actually doing.
Excel, paper, email — scattered everywhere.
Every rep documents differently. Photos end up unassigned in chats and camera rolls. Reports disappear into inboxes. Nothing is centrally searchable.
The alternatives? Too expensive or too complex.
Enterprise software costs thousands and takes weeks to roll out. You don't want an SAP project — you want to know what your team is doing.
How it works
From sign-up to your first visit
No IT project, no sales marathon — five steps, and your team is working with Außendienstapp.
Step 1: Register
Free and without a credit card — done in two minutes.
Step 2: Account review
We review your account — typically approved within 30 minutes.
Step 3: Get to know it
A demo call with us — or explore the app on your own.
Step 4: Setup
We set the app up for you — or do it yourself in one to two hours.
Step 5: Ready to go
Get started: plan visits, capture reports, steer your team.
Numbers
Außendienstapp in numbers (demo environment)
The figures below come exclusively from our publicly accessible demo environment — not from real customer data. Ready for yours.
0+
customers in the demo environment
0+
visits in the demo environment
< 0 min
per visit report (target)
0 €
Plus — per user / month (net, annual billing)
Comparison
Why Außendienstapp?
You don't need an enterprise system for 5 reps.
| Criterion | Außendienstapp | Enterprise solutions | US vendors | Excel / WhatsApp |
|---|---|---|---|---|
| Price | €39 / €59 / €79 net per user/month on annual billing, plus VAT | On request | On request | Free |
| Setup | 30 min, self-service | Sales call required | Sales call required | Instant, but chaos |
| GDPR | EU servers (Frankfurt) | Varies | Often US servers | Not feasible |
| Built for | Small teams & agencies | Large field sales orgs | Large field sales orgs | Everyone |
| Free plan | Permanently free, no credit card | No free plan | No free plan | — |
| Product language | German (English UI on the roadmap) | German | English | — |
Built for grocery retail
Edeka to dm: your stores,
structured by retail chain.
Edeka, Rewe, Schwarz, Aldi, dm and 12 more — with automatic listing inheritance and postcode-based territory assignment.
Request a demoPricing
Four tiers, every price in the open
No hidden costs. Monthly plan: cancel monthly (30 days’ notice to month-end); annual plan: 12-month term.
Four tiers. Every price in the open.
- Basis€39
Customers, visit reports with photos, planning, routes, tasks
- Plus€59
+ Products, orders, listings, shelf checks, Plus analytics
- Pro€79
+ Conditions, promotions, executive summary, Pro analytics
Net per active user per month.
Ultra (in preparation): ERP integration & multi-client model — price to follow.
Example (net, annual billing):
3 users on Basis = €117/month net
6 users on Plus = €354/month net
No credit card · Monthly plan cancellable monthly · EU hosting
All the details on pricing and licensing are on the pricing page.
FAQ
Frequently asked questions
What is Außendienstapp?
A mobile field sales app for small FMCG and grocery retail teams in the DACH region: reps document store visits with structured reports and photos, managers see everything in one dashboard.
Is the product available in English?
The product interface is currently German-only — an English UI is on our roadmap. Our team is happy to support you in English, and these pages cover everything you need to evaluate the product. If your reps work in German and your management prefers English, that setup works today.
How fast can we get started?
Typically in about 30 minutes (registration + setup wizard + first template), based on our model assumptions. The actual effort depends on the size of your customer master data and the complexity of your report templates.
Where is our data stored?
Core data and photos are stored exclusively in the EU (Frankfurt). A small set of narrowly-scoped processors (payments, email, maps) is covered by the EU-US Data Privacy Framework or standard contractual clauses. Built in Düsseldorf, Germany.
Do we need an IT department?
No. Fully self-service — no servers, no installation, no consultants.
What does Außendienstapp cost?
Three paid tiers: Basis €39, Plus €59, Pro €79 net per active user per month on annual billing (€59/€79/€99 on monthly billing). A permanently free plan is available — no credit card required.
Ready to get your field sales under control?
Setup typically takes about 30 minutes. Free plan, no credit card. We're happy to walk you through the product in English.
EU data protectionServers in FrankfurtSSL encryptedBuilt in Düsseldorf, Germany